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EVENT ATTRACTION COMMITTEE

 
 

A joint effort between the County of Colchester and the Town of Truro, the Truro-Colchester Event Attraction Committee was struck to develop a regional strategy focused on attracting opportunities to bid on and host major events.

The Committee has been tasked with building the region’s reputation as an event host destination in order to achieve measurable economic benefits, successfully market Truro-Colchester outside the region and to enhance local social development through sport, culture, community and volunteer opportunities. As part of its work, the Committee will ensure equitable and fair review, selection and bid processes.

The region has successfully hosted a number of major events, including the 2015 Pinty’s Masters Grand Slam of Curling, the 2014, 2016 and 2017 Nova Scotia Music Week events and the Fred Page Cup. Building on successes, the Committee will bring all parties together to ensure Truro-Colchester wins and hosts even larger events and garners their social, economic and cultural benefits. 

 
 
 

COMMITTEE MEMBERS

With an annual operating budget (shared between the Town of Truro and the County of Colchester), the Committee represents diverse interests to achieve its mandate strategy, generate maximum benefit for the region and to ensure equitable and fair evaluation for event selection. The Committee is comprised of:

 

Matt Moore (Chair)

General Manager
Rath Eastlink Community Centre 


Mark Austin

Economic Development Officer
Municipality of the County of Colchester


Alison Grant (Treasurer)

Business Development Officer
Town of Truro


Ashley Simms

Director of Parks, Recreation & Culture
Town of Truro


Craig Burgess

Manager of Recreation Services
Municipality of the County of Colchester


 

Samantha Madore (Secretary)

Regional Marketing & Communications Coordinator
Rath Eastlink Community Centre


Brennan Gillis

Chief Executive Officer
Truro & Colchester Partnership for Economic Prosperity


Jennifer Mantin

Executive Director
Downtown Truro Partnership

 

 

 

 

 

 

SERVICES

The Events Truro-Colchester Committee was created to develop a regional strategy focused on attracting opportunities to bid on and host major events, in addition to providing resources and services to rights holders and/or event hosts organizing events within the Truro-Colchester region. These services include:

  • Acceptance of/Granting of Funding Requests
  • Asset Inventory
  • Bid Assistance
  • Evaluation Criteria
  • Funding Application Assistance
  • General and Region Specific Information
  • Liaison with Local Industry Suppliers
  • Marketing and Promotional Assistance
  • Provision of Area Maps
  • Provision of Promotional Materials
  • Site Inspection Preparation and Execution
  • Tourism and Social Program Offerings
  • Volunteer Recruitment
  • Other
 
 

 

 

 

 

STRATEGY

 
 

 

 

 

 

 

TOWN OF TRURO

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Truro offers a prime location, convenient access, and solid infrastructure. Here you’ll find that Truro is safe, welcoming and offers a small town feel, with all the amenities of a larger urban center. Truro is constantly improving and investing to grow the local economy.   

Truro is ideally located approximately one hour from the capital city of Halifax. With the Halifax Stanfield International Airport located only 40 minutes away, Truro is a quick commute for guests who require airline travel. The Halifax Stanfield  International Airport  is  two  hours  closer  by  air  to  Europe  than  any  other North American location. The airport offers daily nonstop flights to major markets, New York, Boston, Toronto, Montreal, and London. In addition, for convenient access, Truro is located at the junction of the Trans-Canada Highway and Highway #102 and is serviced by passenger rail.

Truro  also  has  a  number of first class meeting and conference facilities, as well as great indoor and outdoor event venues. Truro has recently seen the construction of the new Rath-Eastlink Community Centre (RECC). This venue is Truro’s largest indoor event venue, having the capacity to seat over 3,500 people for major events. Along with the RECC, there are a number of other hotels and cultural centers in Truro which cater to major events, meetings and conferences. 

Out of town guests will instantly be welcomed by Truro’s small town hospitality but will find comfort in knowing that there are all the amenities of a larger urban center.  Truro is a home away from home created through our hometown hospitality,  dynamic cultural attractions, multiple dining options, and a great downtown with a wide variety of shops and boutiques. And the best part… it’s all within walking distance to the major conference, meeting and event facilities. Guests will also be able to explore our nature at Victoria Park, the Tidal Bore, multiple walking trails, and many other outdoor attractions. 

Truro offers a different experience than that which can be found in larger urban centres, and at lower overall costs. Easy highway access, far less congested locales, and a more relaxed atmosphere all aid in this. Truro has an active downtown with a mix of retailers including unique boutiques, specialty stores, health and beauty spas, restaurants, pubs and cafes, plus other professional and business offices. 

Truro really offers the best of both worlds. Here we have small-town ambiance with a strong community presence, combined with a full range of commercial and public services offered in a larger urban center. 

 
 

 

 

 

 

 

 

 

COUNTY OF COLCHESTER

 
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The County of Colchester surrounds the Towns of Truro and Stewiacke and the Millbrook First Nation, and includes the incorporated Villages of Bible Hill and Tatamagouche. It is one of the largest counties in Nova Scotia, encompassing 3,628 square km. 

Colchester County serves as the motorists’ gateway to almost anywhere in Nova Scotia. If you are driving from New Brunswick to Halifax, Truro, Cape Breton, Newfoundland, the PEI ferry, or to Nova Scotia’s South Shore or Annapolis Valley, you drive through Colchester County. Our region is indeed “The Heart of Nova Scotia”. Colchester County is less than 30 minutes from Halifax Stanfield International Airport. The County is home to Dalhousie University’s Faculty of Agriculture Campus, as well as the innovative agri-food research incubator, Perennia. Residents take great pride in the industrial park, located in Debert, which has its own small airport. Rich in history, Debert is home to the northernmost known settlement of the Paleo-Indian culture, which flourished here some 11,000 years ago. In the 20th century, the RCAF base in Debert was an important link in the Allies’ World War II efforts. During the Cold War, the Canadian government constructed one of six Regional Emergency Government Headquarters  in  Debert.  This  self-sufficient  nuclear-fallout  bunker  is  now  privately owned and hosts visitors on a trip back in time. Well known corporations such as Home Hardware, Sobey’s and Tim Horton’s all have regional distribution centres in Debert.

On the Northumberland Strait, the charming Village of Tatamagouche attracts visitors with its history, made rich by Tatamagouche Butter (its Creamery Square still exists and is home to a vibrant farmers’ market and museums) and its railroad heritage. You can even stay overnight in a vintage railroad car at the Train Station Inn! 

Colchester’s  economy  is  highly  diversified,  and  includes  sectors  such  as  agriculture
(especially blueberries and strawberries), manufacturing, distribution, tourism, retail and education. Our region is the go-to place to enjoy the world famous Bay of Fundy phenomenon called the “tidal bore”. Visitors can view the tidal bore from a distance on land, or they can get into the thick of it in a zodiac boat; either way it is an unforgettably unique experience! Seventeen trail systems dot the County, and our Northumberland Shore beaches offer visitors the warmest ocean waters north of the Carolinas. 

Colchester residents come from all over the world. Our post-secondary institutions and medical care have attracted thousands of short-term and long-term residents. But it is the “best of both worlds” factor that attracts and retains our people here. The amenities of Truro are in our “back yard” and Halifax is not very far away. Colchester is home to 10 golf courses! At the same time, the welcoming pastoral ambiance is all  around  us. The  friendliness  of  our  people  and  our  scenic  beauty  are  difficult  to eclipse. We look forward to sharing with visitors this unsurpassed lifestyle we so enjoy!